The centuries-old Italian beauty culture and practice were born out of the Mediterranean environment, with its myriad of herbs, plants, flowers, fragrances, colors and tastes; of all of which have an infinite amount of uses and salutary benefits. In Italy, beauty is contemplated and sought after for its healthful properties, aesthetic effects and the pleasure nature promises and delivers.
ERBE is a brand built on twin aspects of skin-care-beauty. Our products offer a contemporary reinterpretation of the formulations and practices of the Italian Beauty Culture.
A History of Hands-on Research. ERBE has embraced and modernized the Italian Beauty Culture. Our practices are informed by the accumulation of information that has been researched, tested, improved, and enhanced over hundreds of years.
Authenticity is at the heart of the brand. Tradition and authenticity inform every aspect of our work. In fact, our comprehensive line of products was originally available only custom-made in local pharmacies and herb shops in Italy.
ERBE's Formulae are as unique as they are original. Our philosophy and our products have their origin in the work of 15th and 16th century Italian herbalists, physicians and herbalist monks from celebrated monasteries. The progenitors of our line were originally created as treatments and remedies for physical ailments. The knowledge these early chemists, alchemists and doctors acquired would be, in time, combined with modern science and women's traditional expertise in beauty.
ERBE is recognized as the only brand reflecting the values of the Authentic Italian Beauty Culture. ERBE has grown by word of mouth. Its first fans were advocates of natural beauty solutions and later the lovers of highly effective quality products. The passion of our customers attracted the attention of Beauty Editors and their enthusiasm for ERBE fanned interest in the products.
ERBE's comprehensive knowledge is combined with an abiding respect for nature.We have a deep and comprehensive knowledge of the organic processes and plant transformation. Our products are the result of expertise and experience, not faith or trends.
ERBE - yesterday, today and tomorrow
Trends in beauty come and go. Women's faith in rituals, regimen and products has never been constant. But our adherence- our fidelity- to this tradition insures our brand a future as vital as its glorious past.
We control every aspect of our resourcing and production. We do not simply acquire commodity materials, nor do we hand responsibility for their transformation to a manufacturer. We are deeply involved in every aspect of resourcing and packaging. We not only know which herbs are used, but the region and even the fields where they were grown and harvested.
Our organic botanicals are of indisputable origin. ERBE products are powerful, effective and yet gentle, pleasant and safe to use. Every item is conceived and formulated to promote healing and enhance beauty, while creating an agreeable feeling of well being.
ERBE products: truth in beauty.
ERBE specializes in active principles of botanical blends, based on cold-pressed sweet almond oil, evening primrose, wheat germ oil, jojoba, karite' and St. John's Wort. They incorporate extracts of calendula, burdock, yarrow, mallow etc. and pure essential oils of chamomile, rosemary, lavender, rose, neroli, bergamot, orange, myrrh, horsechestnut, hawthorne and more. ERBE products are completely free of mineral oils, animal substances, synthetic fragrances, wax, colorants or dyes. Nothing is tested on animals.